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Public Service Announcements (PSA)
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2017 Annual SAWA / Hill’s Food, Shelter and Love™ PSA Awards awards ceremony will take place during the luncheon, November 13, 2017 at the 2017 SAWA Annual Conference in Miami, FL.  The PSA Awards honor the top public service announcements (PSA) or ads utilized in support of animals in need.  Two awards will honor both the Professional Choice, awarded by animal welfare marketing experts, as well as a People’s Choice award, with the general public voting on the Hill’s Facebook page.

The 2017 Annual SAWA / Hill’s Food, Shelter and Love™ PSA Awards honor the top public service announcements (PSAs) made to support pets in need. There are two awards:

  • Professional Choice, awarded by animal welfare marketing experts. This year, we're adding a category to separate the larger organizations and the smaller ones. Your annual operating budget will determine which link you will need to submit through (more on that below).
  • People’s Choice, awarded to the PSA with the most votes from the general public voting on the Hill’s Facebook page

Animal welfare groups are encouraged, regardless of the size of their budget, to submit their creative PSA or promotional ad.
 

How to enter

Submissions will be accepted until September 30, 2017. Here are the details: PSAs or Digital Ads in .mov or mp4 format with a minimum size 720 x 480 pixels and under 10MB.

If your organization's annual operating budget is less than $2
million
, use this link:
https://share.redfuse.net/ul/Bcv5Mvha75

If your organization's annual operating budget is more than $2 million, use this link:
https://share.redfuse.net/ul/B7CJk7027m

Don't forget, include thesubject line "SAWA PSA/Name of your Organization" when you submit. Also, if your PSA is using music, please let us know if you have the rights to use it. We cannot accept PSAs with Rights-Protected music.

Who can enter?

SAWA members and non-members (working with humane organization shelters, spay/neuter clinics, municipal animal care and control, or rescue organizations) may enter.

Winners will be announced at the SAWA 2017 Annual Conference, in the presence of their peers, in Miami, FL, November 14 and posted on social media.


2016
Click HERE to download the 2016 "Top Five" PSAs.
Our 2016 Annual SAWA/ Hill’s food Shelter and Love PSA Awards Winners
People’s Choice Award/Annual PSA Award – Houston SPCA


2015
Click HERE to download the 2015 "Top Six" PSAs.
Our 2015 Annual SAWA/ Hill’s food Shelter and Love PSA Awards Winners
People’s Choice Award – San Diego Humane Society & SPCA
Annual PSA Award – Virginia Beach SPCA


2014
Click HERE to download the 2014 "Top Five" PSAs.
Our 2014 Annual SAWA/Hill's Food Shelter and Love PSA Award Winners - Ana Zorrilla, CAWA, Chief Executive Officer,Louisiana SPCA and Steven Hansen, DVM, MBA, President & CEO, Arizona Humane Society.

2013
Click HERE to download the 2013 "Top Five" PSAs. Our 2013 Annual SAWA/Hill's Food Shelter and Love PSA Award Winner - Great Plains SPCA.

2012
Click below to download the 3 of the 2012 “Top Five” PSAs or the PSA 101 PowerPoint. Our 2012 Annual SAWA / Hill’s Food, Shelter and LoveTM PSA Award Winner – Pasadena Humane Society
"Balls" video
"Embrace Life" video
PSA 101 Powerpoint

2011
Click here to download the compilation of the 2011 “Top Five” PSAs.  Our 2011 Annual SAWA / Hill’s Food, Shelter and LoveTM PSA Award Winner – SPCA of Texas

2010
Click here to download the compilation of 2010 PSAs

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