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SOCIETY OF
ANIMAL WELFARE ADMINISTRATORS |
July 2008 |
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c/o SPCA Cincinnati
3949 Colerain Avenue
Cincinnati, OH 45223
TEL: 888.337.6410
FAX: 513.542.7375
pbrengel@sawanetwork.org
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2008 Management Conference Kansas
City |
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 The Westin Crown Center in Kansas City, Missouri was home
for the three-day 2008 SAWA Management Conference.
A strong speaker line-up covered topics such as Engaging
Employees in Your Mission, 990 Changes, New Audit
Requirements, Advancing a Culture of Philanthropy, Donor
Stewardship, Forensics in Animal Cruelty Investigations, HR
Hot Topics, Shelter Architecture and more.
Opening session speaker, Gregg Lederman, spoke about how to
build behaviors among employees that promote your brand and
how to “outbehave” your competition. Gregg’s book, Achieve
Brand Integrity, was given to all conference attendees as a
gift from SAWA.
Roundtables allowed those in attendance to share ideas and
concerns and to network with colleagues. Many participants
took advantage of the opportunity to tour Wayside Waifs
shelter while in Kansas City.
Leisure time activities included an evening of BBQ and beer
hosted by Hill’s at Boulevard Brewing Company, a popular
Kansas City microbrewery.
Friday night was baseball at Kauffman Stadium, where the
Kansas City Royals faced the San Francisco Giants. Everyone
enjoyed dinner in the Stadium Club overlooking the field
followed by the largest fireworks show ever produced in
Kansas City. |
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The Development
Dashboard: What Elements Should You Include?
by Rob Blizard |
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The development dashboard for
an organization’s leaders is, hence the name, not unlike
your car’s dashboard. The latter tells you where you’re
going and how you’re doing with fast, easy-to-digest numbers
that you must know when behind the wheel. It’ll also tell
you about the problems you can’t see, like having too little
water in your radiator or not enough fuel in the tank.
One of the industry’s leading fundraising professionals
likens the development dashboard to periodic checkups with a
doctor, who provides a myriad of measurements to tell us how
our bodies are doing and how we should proceed for success.
“Reviewing the data in your development dashboard report is
like giving your fundraising program its annual physical
examination,” points out Tonie Howard, the Grizzard
Communications Group’s Vice President of the Animal Care
Team.
David Gregory, Chief Financial Officer of the Michigan
Humane Society, agrees on the value of regularly checking on
development numbers through such a report. “The development
dashboard needs to include those performance measurements
that are the most critical piece to any animal welfare
organization’s success in achieving its mission,” he says.
“The key measures will be driven by a shelter’s mix of
fundraising programs,” Gregory asserts. “We obviously
measure statistics like budget vs. actual and year-over-year
on a monthly and year-to-date basis for all forms of
revenue. For direct mail, which is a very important
fundraising initiative for us, we measure direct mail
response rate, average gift and a variety of other
statistics.”
Direct mail is likely the chief revenue producer for many
animal welfare organizations. To help them, Howard suggests
looking at direct mail numbers in two groups on the
dashboard report.
“The first kind,” according to Howard, “is called ‘Campaign
Analytics.’ It looks at metrics such as response rate,
average gift size, net revenue and ROI for each fundraising
campaign.
“The second group is ‘Strategic Analytics,’ which divides
your donor database into six different life cycle
categories,” Howard explains. These six categories are: New,
Second Year from New, Multi-Year, Lapsed, Extended Lapsed
and Win-Back.
Howard says she advises that the dashboard looks at the
following metrics for each category: active donor retention,
lapsed donor retention, average gift size, gift frequency
and revenue per donor.
“These metrics for each life cycle category of your donors
can then be compared to industry benchmarks,” she notes.
“This allows you to quickly identify what’s working well in
each life cycle category so you can leverage this across all
life cycles. It will also permit you to identify areas that
need improvement.”
Michigan Humane Society will be looking at major gift
numbers and key stewardship measures such as major donor
visits and donor phone calls made to acknowledge gifts.
“Organizations with a strong special event portfolio will
also want to measure key elements that show event
performance such as a walk event should track the number of
walk teams or average funds raised per walker. A telethon
should track average gift size, number of new donors gained,
and gift response based on the media piece that was aired,”
he says.
“Every development department,” recommends Gregory, “should
also measure its acknowledgement turnaround time or how many
days it takes thank donors. Because without properly letting
our donors know how grateful we are, our dashboards will
start showing the kind of falling numbers that no manager
wants to see.”
Rob Blizard serves as Director, Gift
Planning for George Washington’s Mount Vernon near
Washington, DC. |
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Scottsdale Plaza
Resort Site of 2008 National Conference |
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Sunny
Scottsdale, Arizona will be the site of the 2008 SAWA
National Conference November 9-12. Warm and inviting, the
Valley of the Sun beckons us with lush palms and golf
greens, graced by the stunning backdrop of red desert rock.
Scottsdale is known as an arts Mecca with a famed gallery
and museum area in old town Scottsdale. There is a free
trolley to move visitors around downtown Scottsdale. Just
hop on and off as you wish.
November weather in Scottsdale is mild. Daytime highs are
around 75 and nighttime lows can dip to 50. Because it is
such a dry climate, it can feel cooler than the actual
temperature.
At the centrally located Scottsdale Plaza Resort, five
turquoise pools sparkle within flower adorned courtyards.
Tennis courts, interior racquetball courts, a fitness
center, and Arizona’s largest whirlpool spa await you. Plus
we are within minutes of some of the greatest golf courses
in the world!
The SAWA room rate for a single or double is $175 per night
plus tax and gratuities and includes access to the fitness
center. To take advantage of the SAWA room rate, you must
make your reservation by October 8, 2008 by calling
800-832-2025 and mention you are with the Society of Animal
Welfare Administrators.
We have an exciting line-up of presentations planned for you
including APPMA’s Bob Vetere speaking about the latest
survey data and how it could be relevant to local animal
shelters; a fundraising presentation by Dave Sternberg of
the IU Center on Philanthropy; an overview of the Pets Act
and what it means to local communities and animal welfare
organizations by Mark Tinsman of FEMA; Executive Transitions
and Succession Planning by J.R. Yeager of Compass Point;
Hiring Right the First Time and Retention of Staff by Paris
Pate of Hill’s; and two sessions on Cats in the
Shelter—valuing the cat, adopter expectations, marketing
cats, and more.
Registration for SAWA members will be $195 and $245 for
non-members. You will be notified by
email when online registration is available. See you
in Scottsdale! |
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SAWA Exhibits at
HSUS’s Animal Care Expo |
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SAWA had a booth at HSUS’s
Animal Care Expo in May at Disney’s Coronado Springs Resort
at Walt Disney World in Orlando. Membership information,
Management Conference registration brochures, our annual
report and other materials were available. Our display
received lots of interest from those in attendance. Thanks
to everyone who worked the booth to represent SAWA! |
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Focusing on the Future: Your community is counting
on you to be ready |
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Our role in animal protection includes disaster readiness.
Our county, state and federal government needs our
partnership as no singular national or local agency can meet
all needs. There is funding to pay for planning and shelters
can be reimbursed for assisting in the event of a federally
declared disaster.
Local shelters are the experts when it comes to animal
rescue, care and triage, high-volume pet sheltering, lost
and found and roaming pets. Your expertise and willingness
to get your staff trained and get your local pet disaster
team organized are critical.
There are three options for learning the Incident Command
System (ICS), a national protocol required for pet disaster
response: free on-line courses (minimum requirements are ICS
100 and NIMS 700) are available at
www.training.fema.gov or hire a consulting firm or even
a local firefighter to provide group training.
The first step is to reach out to your local partners -
animal control and other shelters - to develop cooperative
working agreements that address sharing resources and joint
mobilization. Next is to reach out to regional partners such
as other SAWA members who can provide support and resources
from a neighboring state. Check out the Memo of
Understanding template between organizations, available at
www.SAWAnetwork.org.
Other resources are the national groups such as American
Humane, ASPCA or HSUS. Partnerships developed with national
groups need to be well defined especially when it comes to
reimbursement and fundraising policies related to the
disaster in your community.
Once that’s done, get in contact with your local emergency
management office to see where they are in their planning
requirements for pet evacuation, transport and sheltering.
Help them resolve issues, execute training exercises and put
a comprehensive plan to paper.
To be effective with community planning, it’s imperative to
have a strong plan for your own organization in a disaster.
A SAWA shelter disaster plan template is in the works and we
need your contribution. Send an electronic version of your
own shelter’s plan for emergency preparation and/or
evacuation to:
drbecky@kauaihumane.org. We will work on developing a
master template and have it for you at the SAWA conference
in November.
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Pet Disaster Alphabet Soup!
Your staff needs to know what these acronyms stand for:
NIMS, ICS, NRF, PIO, NGO, SART, or MAC.
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Answers are below.
NIMS National Incident Management System.
ICS Incident Command System.
NRF National Response Framework.
PIO Public Information Officer.
NGO Non governmental organization (that’s us).
SART State Animal Response Team.
MAC Multi-Agency Coordination Group. |
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If you have a comment,
concern or question for the SAWA Board or management firm, please contact
us:
Society of Animal Welfare Administrators
c/o SPCA Cincinnati
3949 Colerain Avenue
Cincinnati, OH 45223
Toll Free Number: 888.337.6410
Direct Line: 513.542.SAWA (7292)
Fax: 513.542.7375
Email:
info@sawanetwork.org |
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